Scopely buys majority stake in Turkey’s Loom Games
Scopely strengthens position in mobile games with Loom deal
A strategic acquisition repositioned a global mobile publisher inside Turkey’s developer community. Scopely bought a controlling interest in Loom Games, acquiring the studio and its flagship title as part of a push to broaden regional capabilities.
Deal specifics are lean but clear: Scopely gains operational control while Loom retains its Istanbul development base. The studio’s top product, Pixel Flow, already has built a substantial audience, creating an immediate distribution channel for Scopely’s publishing know‑how.
Commercial leverage is the immediate outcome. Scopely can apply global user‑acquisition and monetization systems to an existing install base, accelerating revenue conversion without greenfield development.
Market context matters. This transaction is one example of targeted outbound capital flows from Gulf-backed investors into gaming, aiming to convert finance into creative and technical capacity in adjacent markets.
- Operational control: Scopely has the majority stake and decision rights.
- Product traction: Pixel Flow — 10 million users.
- Geographic impact: deeper footprint in Turkey as a development hub.
Near term, expect tighter integration of user acquisition, analytics and live‑ops support into Loom’s roadmap. That will likely speed updates, localized events and paid features rollout, while preserving fast development cycles that native studios maintain.
Longer term, the move signals a playbook: acquire studios with proven soft launches and scale them using centralized publishing resources. The result is faster path to cashflow and lower product risk compared with in‑house greenfield builds.
For local talent and the Turkish ecosystem, the transaction brings capital, mentorship and broader global pipelines for distribution. It also raises the bar for indie teams that now face better‑resourced competitors backed by global publishers.
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