Sky unveils single-subscription bundle for Netflix, Disney+, HBO Max and Hayu

Sky has reconfigured its consumer offering by combining multiple third‑party streaming services with its own channels into a single pay TV package. The move assembles Netflix, Disney+, HBO Max and reality-focused Hayu alongside Sky originals and its NOW platform, creating one consolidated access point for popular franchises and series. The company is marketing the package as a simplified alternative to managing separate subscriptions, and it sets a headline price intended to undercut the cumulative cost of standalone plans. Launch timing is staggered: the core bundle and HBO Max access arrive in March, while Hayu will be incorporated from July. The arrangement uses ad‑supported tiers for several partners — for example, the bundle includes basic or standard ad‑supported plans from major streamers — which lowers the entry price but also alters revenue mix. For Sky, the strategy shifts the company further toward aggregation and platform convenience rather than competing purely on original content. That pivot aims to protect subscriber retention as viewing habits fragment across services and social platforms continue to claim attention. However, the economics depend on licensing and revenue‑share terms with each streaming partner; savings for consumers may compress margins for the broadcaster unless carriage fees are favorable. Competitors will watch for churn impact among standalone subscribers and for any follow‑on moves from streamers to renegotiate distribution or to bundle their own content differently. In the short term the package should strengthen Sky’s value proposition to existing customers and make new customer acquisition easier at the advertised price point, but longer‑term success will hinge on content windowing, pricing discipline and whether regulators scrutinize bundled distribution deals.