Singletrack acquires Mediasterling to deepen AI-driven research and client engagement capabilities

Singletrack announced the acquisition of Mediasterling, merging an AI-led client engagement platform with a specialist content creation and distribution business. The two organisations have collaborated for years on platforms for investment banks and have accumulated shared customers and complementary product capabilities. Management presents the move as a step toward consolidating fragmented research and advisory workflows into a single, end-to-end delivery stack that links creation, distribution and engagement analytics. The combined product set is positioned to address market pressures: higher volumes of research output, broader sell-side coverage of buy-side and corporate clients, and demand for integrated services spanning sales, trading, research and corporate access. The purchase is immediate and the firms have publicly committed to continuity for existing customers while they integrate operations. Financial backer Accel-KKR has signalled support for the strategy, framing the deal as a way to accelerate product expansion and customer value. Technically, the combination brings together AI-enabled engagement tooling and a mature authoring/distribution engine, which could reduce manual handoffs and improve measurement of research ROI. Achieving those gains will require systems integration, alignment of data schemas and migration of client workflows without disrupting service. The transaction may lower unit costs for producing and delivering research if duplicated processes are removed and third-party integrations are rationalised. On the commercial side, a broader platform could make it easier for sell-side firms to sell research subscriptions, package insights for corporates and offer personalised feeds to buy-side users. Risks include cultural fit, retention of key technical and sales personnel, and the operational burden of unifying product roadmaps. If executed well, the deal could accelerate adoption of AI-assisted advisory workflows; if not, customers may resist transition or seek alternative point solutions.