
European oil majors face a shareholder squeeze as earnings and cashflows soften
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Big Oil pivots from buybacks to reserve-led growth
Wider-than-expected weakness in fuel demand and a roughly 20% fall in crude prices have pushed majors to reallocate capital from discretionary share buybacks toward replacing and growing reserves while protecting regular dividends. The shift is visible in company-specific moves — including Shell scaling back loss-making renewables — and in a wave of North Sea asset purchases by buyers such as Vitol and TotalEnergies, underscoring a tactical tilt back to conventional upstream investment.
Shell pivots back to oil after costly renewables run falters
Shell announced a strategic retreat from loss-making clean-energy projects and signaled a renewed focus on oil and gas production after renewable assets posted substantial losses. Management framed the move as part of tighter capital discipline amid an industry-wide push by European majors to protect dividends and curb buybacks as cash generation weakens.
