Adyen and Fresha roll out embedded lending globally, launching Fresha Capital across seven markets

Adyen and Fresha have introduced an integrated lending capability—branded Fresha Capital—intended to give salon and wellness operators rapid access to working capital within the Fresha platform. The product is live across seven jurisdictions and has already issued more than $5.5 million in loans, signaling early traction. Loan offers are pre-approved based on merchant sales history and span modest to mid-sized amounts, with repayment scheduled as a small daily share of revenue and terms capped at nine months. Funding can arrive within hours or on the same business day, reducing the wait that typically comes with traditional credit routes. For merchants that operate seasonally or face urgent equipment or payroll needs, the design removes lengthy paperwork and ties repayments to actual cash flow. From a platform perspective, embedding lending deepens merchant dependence, since financing becomes part of operational workflows rather than a separate banking relationship. Adyen assumes the credit risk, allowing Fresha to offer capital without carrying loan losses on its balance sheet while benefiting from higher user engagement. Adyen reports high re-borrowing rates on its embedded lending products, which suggests repeat usage that could translate into steady fee income and stickiness for partners. Strategically, the partnership accelerates Adyen’s push beyond payments into a bundled financial services play that monetizes transactional data to underwrite credit. For smaller merchants, the combination of quick approvals, flexible repayment tied to sales, and relatively short durations aims to lower liquidity risk and support short-term growth moves. If adoption continues, the arrangement could reshape how micro and small businesses in the beauty sector fund working capital and seasonal investments. Regulators and local credit markets will be factors to watch as the offering expands to additional markets. Overall, the launch demonstrates how platform-native finance can convert platform scale into an on-demand financing channel for underserved SMBs while creating new commercial dynamics for both fintech providers and marketplace platforms.