Bybit EU Frames Tokenization and Anti‑Fraud Priorities at unDavos

Bybit EU used its presence at the unDavos summit to argue that the shift from prototype token projects to commercially viable digital representations of physical assets hinges on regulatory clarity and interoperable infrastructure. Company leadership engaged with policymakers and industry peers to map the practical barriers that still block broader adoption: fragmented rulebooks, legacy legal models, and technical incompatibilities across chains and platforms. The conversation stressed that infrastructure milestones have been reached but that true scalability requires coordinated standards for asset representation, custody, and settlement. On the security front, Bybit EU framed fraud as industrializing—moving from opportunistic hacks to systematic, automated schemes that exploit identity weaknesses and social engineering at scale. Panelists described a future in which synthetic media, automated phishing, and orchestration tools raise the bar for detection and response, shifting the emphasis toward collective threat intelligence and cross‑firm information sharing. The firm positioned regulatory regimes such as MiCAR as both a compliance framework and a lever to standardize identity verification and reporting across the European market. Executives argued for streamlined identity protocols to reduce friction in customer onboarding while simultaneously raising the cost for fraudsters. The discussions linked product engineering to policy outcomes: clearer rules will shape which token models are bankable, which custody arrangements are acceptable, and how market infrastructure will interoperate. Bybit EU presented its approach as twofold—building technical rails for tokenized assets and investing in surveillance and compliance tooling to counter advanced criminal tactics. The session underscored that commercialization of tokenized assets is not just a market problem but a systems problem, requiring legal harmonization, engineering standards, and operational collaboration. If adopted, the proposed alignment could accelerate institutional participation by reducing legal risk and operational uncertainty. Absent such coordination, participants warned, token markets risk remaining niche experiments rather than forming reliable plumbing for mainstream finance.